THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the table water industry.
However to achieve the goals of the study, the survey research design was used to study the organization where 37 questionnaires were administered to the respondents in order to obtain first hand information. After critical analysis of the data collected, the hypothesis were tested using the variance (ANOVA) statistical tool (method). There is a strong relationship between effective sales promotion and customers satisfaction in the table water industry and that goals of table water producers are related to their performance. Militating factors were discovered to mediate between effective sales promotion and customers satisfaction. Based on the findings, of this study, the following were commended. That various table water firm in the state and country at large to adopt more of sales promotional tools and educative programmes. That proper communication channel and effective sales promo tools should be used to inform consumers. That government agencies should put in place legislations that will guide the operation of manufacturers.
Related Project Materials
THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
BACKGROUND OF THE STUDY
These days, a significant portion of commercial business all around the world t...
THE CONFLICT RESOLUTION AS A MEANS OF FOSTERING ORGANIZATIONAL COOPERATION AND UNITY
Background Of The Study
The word "organization" as used in this study refers to a collection of individuals wh...
THE IMPACT OF EDUCATIONAL FACILITIES ON THE ACADEMIC PERFORMANCE OF STUDENTS IN SECONDARY SCHOOLS IN AKOKO-EDO LOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
This study is to investigate the impact of educational facilities on the academic performance of students in se...
BLOCK CHAIN TECHNOLOGY AND ITS POTENTIAL IMPACT ON THE ECONOMY OF NIGERIA
BACKGROUND OF THE STUDY
Block chain technology is one of the newest, hottest and most intriguing techno...
EXCHANGE RATE FLUCTUATION AND EXPORT PERFORMANCE IN NIGERIA (1961-2011)
ABSTRACT
This study “exchange rate fluctuation and export performances in Nigeria” aim to determine the effect of foreign exc...
THE IMPACT OF MORTGAGE BANKING IN NIGERIANS ECONOMIC DEVELOPMENT PROGRAMMES
BACKGROUND OF THE STUDY
FEDERAL MORTGAGE BANK OF NIGERIA (FMB)
...IMPACT OF REVENUE COLLECTION ON INFRASTRUCTURAL DEVELOPMENT IN NIGERIA
Abstract
This research work was on “Revenue collection and infrastructural development in the Loc...
BIOLOGY TEACHERS' PERCEPTION ON THE TEACHING OF SEX EDUCATION IN SECONDARY SCHOOLS IN OBIO-AKPOR L.G.A
BACKGROUND OF THE STUDY
Biology is the branch of science that studies a wide range of living org...
CHURCH PLANTING IN NIGERIA: ISSUES AND PROSPECTS A STUDY OF REDEEMED CHRISTIAN CHURCH OF GOD (RCCG)
ABSTRACT
This study was conducted to examine the challenges and prospects of church planting in Nigeria. Church plan...
THE RELATIONSHIP BETWEEN ELECTRICITY CONSUMPTION AND ECONOMIC GROWTH
Abstract
The study examined the energy consumption and economic growth in Nigeria, using the time frame...
